RESEARCH PROJECT

Identity, guidelines
and National Gallery



This project focuses on national galleries whose aesthetic frameworks are used by governments to legitimise the voice of the state. The 19th century was the era of Europe’s conscious nation branding projects, and contemporary populists are now making direct connections between contemporary events and historical pasts by citing artists from the late 19th century, sometimes already following state programs.

With their oligarchic nature and standardisation, technology companies are becoming state-like actors in global-scale identity politics. National Gallery uses the motion standards of Apple’s user interface design guidelines to suggest a change in the legitimacy of state-powered design, hijacked by user-interface design.