The 19th century was the era of Europe’s conscious nation branding projects, and contemporary populists are now making direct connections between contemporary events and historical pasts by citing artists from the late 19th century, sometimes already following state programs. This MA graduation project focuses on national galleries whose aesthetic frameworks are used by governments to legitimise the voice of the state. National Gallery uses the motion standards of Apple’s user interface design guidelines to suggest a change in the legitimacy of state-powered design, hijacked by user-interface design.

The installation also featured an essay about the oligarchic nature and standardisation of technology companies who are becoming state-like actors in global-scale identity politics. 









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Mark