de wasserij — Rotterdam
An old laundry building in Rotterdam’s Noord district is turning into a fashion warehouse store for and co-working space for the local creative industry. The main problem we had to address is that the laundry building itself is a bit hidden in the fabric of a residential area. At studio de Ronners we decided to turn the place ‘inside-out’, just as with clothes before putting them in laundry. We experimented with a washed-out custom typography with Kristina Jandová to put use it on the proposed clothing label concept to bomb the city on the opening campaign.