PITCHde wasserij — Rotterdam
An old laundry building in Rotterdam’s Noord district is turning into a fashion warehouse store for and co-working space for the local creative industry. The main problem we had to address is that the laundry building itself is a bit hidden in the fabric of a residential area. At studio de Ronners we decided to turn the place ‘inside-out’, just as with clothes before putting them in laundry. We experimented with a washed-out custom typography with Kristina Jandová to put use it on the proposed clothing label concept to bomb the city on the opening campaign. This project is still under development at studio de Ronners.