De Wasserij Rotterdam

An old laundry building in Rotterdam’s Noord district is turning into a fashion warehouse store for and co-working space for the local creative industry. The main problem we had to address is that the laundry building itself is a bit hidden in the fabric of a residential area. At studio de Ronners we decided to turn the place ‘inside-out’, just as with clothes before putting them in laundry. We experimented with a washed-out custom typography with Kristina Jandová︎︎︎ to put use it on the proposed clothing label concept to bomb the city on the opening campaign. This project is still under development at studio de Ronners︎︎︎

Made at studio de Ronners ︎︎︎