CREATIVE DIRECTIONProblem You Love
The constantly changing roles in the creative job market requires an easily adaptable attitude from both creative professionals and increasingly from agencies and studios. While outsourcing became a new norm for planetary scale advertising agencies, lots of small studios and workshops started to focus on specific industries or creative fields.
As my MA final project at the Moholy-Nagy University of Arts and Design in Budapest, I started a workshop based ‘pop-up creative agency’ for nimble problem solving.
Through two successful design think tank, I experimented with different collaborative design methods involving professionals with various backgrounds and delegates of the clients as well.